ARCHIVE ▸ DOMINIC MILLS
Agencies and media owners will have the odd punch-up from time to time - but it is much better for everyone if the starting point is that they are essentially partners who have the occasional fight, writes Dominic Mills.
03 Jul 2017
There’s a tendency at Cannes to see creativity in a fluffy bubble - but McKinsey sent an especially valuable message that the entire industry needs to hear, writes Dominic Mills.
26 Jun 2017
New business Harbour hopes to provide independents with the benefits of being part of a network with none of the misery. Can it work? Dominic Mills investigates.
19 Jun 2017
Dominic Mills explains the toll Brexit could take on London as a global advertising hub - and why rosé tastes better in Shoreditch. Plus: A new strapline for Campaign magazine.
Some companies are conditioned to exaggerate, while others place blind faith in their own numbers - either way, someone will call them out, one bollocks stat at a time. By Dominic Mills.
05 Jun 2017
The language used in GroupM's surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.
30 May 2017
It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills - and ad revenues will be the first casualty.
Why are the likes of McDonald's and Mars making such shocking errors of judgement, wonders Dominic Mills. Plus: visit a parallel universe where industry bodies are known only by a set of initials.
Dominic Mills wonders if clients and agencies will begin to factor in Trust Quotient scores when deciding where to place their ads. Plus: An idiot’s guide to the Havas/Vivendi deal.
08 May 2017
The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.
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