ARCHIVE ▸ DOMINIC MILLS
It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills - but how will its CMO's words be translated into real-world actions? Here's the nitty-gritty.
Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners - even in different sectors - will feel inspired to follow.
Brands are paying more money than ever for increasingly cluttered Super Bowl ad slots, but it doesn't seem to put them off, writes Dominic Mills. Plus: How the ASA deals with idiocy.
Dominic Mills wonders if the excellence of the Financial Times' journalism can help change the minds of 'news rejectors'. Plus: why the AA wants to spread the advertising jam around, and how awards schemes discriminate.
22 Jan 2018
Advertisers are spending the most money on the least effective ads, and the least on the most. It's an upside-down world, writes Dominic Mills.
The idea of deliberately creating addiction in social media platforms could - just like it did for the tobacco industry - spell serious trouble.
The apocalyptic reports on the death of media agencies have been greatly exaggerated, writes Dominic Mills.
18 Dec 2017
It’s tough making predictions, especially about the future - but Dominic Mills will try nonetheless.
Armed with this year's collective billings, Dominic Mills looks at where it's gone right - and wrong - for independent media agencies in 2017.
We have entered a complicated world where advertisers' media budgets are under intense scrutiny, writes Dominic Mills - and they better get used to it. Plus: the genius plan to hold Facebook to account.
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