ARCHIVE ▸ DOMINIC MILLS
Dominic Mills wonders whether Cannes has had its day, while almost choking to death following the arrival of the new monthly issue of Campaign.
Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook's latest numberwanging, and wonders what thought-processes led to the naming of WPP's Wavemaker.
04 Sep 2017
As it succumbs to the pressure of a digital-first world, Dominic Mills looks back at the Yellow Pages' iconic ads - and wonders if their style could still work today. Plus: No soggy bottom for Dr Oetker.
29 Aug 2017
Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.
The IPA has formally demanded better standards from Google and Facebook - but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills - but there is still a chance for them to ramp up their share of ad revenue.
The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills - even if sharing devalues its currency.
The Advertising Standards Authority's crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.
17 Jul 2017
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills - and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?
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