ARCHIVE ▸ DOMINIC MILLS
02 May 2017
The current travails of the TV market may be many and varied, but are they enough to summon the specters of doom? Of course not, writes Dominic Mills. Plus: why headlines are god.
Just as the original Naked Communications model helped change the ad industry, we need something just as radical to rewrite the rules for today, writes Dominic Mills.
17 Apr 2017
Talking AI devices are taking over, and the prize for the brands that know how to exploit them will be huge, writes Dominic Mills.
10 Apr 2017
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
03 Apr 2017
Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner's undying love for his biggest funder.
20 Mar 2017
As the pressure mounts, no-one is now going to put their head above the parapets and stick up for Google, writes Dominic Mills. Plus: a worthwhile investment of the Guardian's trust funds.
13 Mar 2017
ISBA's newly appointed boss, Phil Smith, is using his energy and experience to put the advertiser body on a far more aggressive footing than previously seen, writes Dominic Mills.
06 Mar 2017
As senior agency figures are signing off expenses for Cannes, a separate party for the Procurement Power List will be taking place. Dominic Mills is desperate for an invite.
27 Feb 2017
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It's unlikely competing supermarkets will be losing any sleep over the latest Sainsbury's campaign, writes Dominic Mills.
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