ARCHIVE ▸ OMAR OAKES
One side of the Atlantic is hollowing out what makes its media culture special; the other is fighting to preserve it.
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.
Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.
11 Aug 2025
What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
28 Jul 2025
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
WPP’s new CEO has an extraordinary CV. But Rose's appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.
30 Jun 2025
We ban smartphones from our kids, but design media plans that depend on them. If mobile screen time has now overtaken TV, isn't it finally time to do something about this contradiction?
16 Jun 2025
If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?
02 Jun 2025
This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.
The ad industry keeps obsessing over whales, but the krill are paying the bills. It’s time someone built an agency for the rest.
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