Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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27 Nov 2024

The broadcaster's controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.

27 Nov 2024

One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.

26 Nov 2024

Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.

26 Nov 2024 |

Advertisers needed 'protecting' 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define 'protection' and 'choice' will matter most as Origin formally launches next year.

22 Nov 2024

Analysis: The public-service broadcaster's stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with "platforms" as distribution vehicles.

19 Nov 2024

Apple is selling AI as a life hack for stupid liars. It's not a good strategy and it's distinctly un-Apple.

15 Nov 2024

'Bundles are back' as Disney reports growing profit for its direct-to-consumer business. But analysts fear streaming growth — and therefore room for competitors — is limited at best.

13 Nov 2024

Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.

12 Nov 2024

The acquisition boosts MediaSense's headcount to over 230.

12 Nov 2024 |

The media we create for ourselves is the best tool we have to combat noise and disinformation.

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