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Results categorised as Research or Forecasts or Ad Revenue
04 Nov 2009
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Sam Howroyd
At the start of October, a forecast from Carat predicted that UK adspend would fall 12% in 2009.
30 Oct 2009
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Liz Jaques
WPP's third quarter results show a 8.7% revenue decline, which is an improvement on the advertising firm's 10.5% Q2 drop.
29 Oct 2009
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Sam Howroyd
A new US study has found that 42% of agency and brand marketers plan to increase their digital out of home (DOOH) advertising spending through 2009 and the first half of 2010.
29 Oct 2009
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Sam Howroyd
Consumers need more information and education about online privacy and online behavioural advertising (OBA), according to new research from the Internet Advertising Bureau and business law firm Olswang.
29 Oct 2009
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Brian Jacobs
Whitevector's latest research piece looks at how car brand manufacturers and their agencies can benefit from analysing online discussions...
28 Oct 2009
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Sam Howroyd
New research claims that an open IPTV platform like Project Canvas will reach 3.5 million homes by 2014.
28 Oct 2009
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Susannah Palmer
Our latest GfK research report, written by Susannah Palmer, looks at the firm's new 1,500 strong children's panel "rate it!"
26 Oct 2009
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Sam Howroyd
The results of a new UK study from comScore show that social networking sites accounted for 13.8 billion display ad impressions in August 2009, representing more than 25% of all display ads viewed online.
26 Oct 2009
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Sam Howroyd
A new survey from Synovate reveals that 82% of Americans never leave home without their mobile phones, with 36% of people across the world saying they 'cannot live without' their mobile.
23 Oct 2009
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Sam Howroyd
When asked what they would least like to give up for one week, only nine percent of US consumers aged 18-24 said social networks, while 26% said email and 26% said texting, according to a new study.
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