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Results categorised as Research or Forecasts or Ad Revenue
23 Oct 2009
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Anne Tucker
Report looks at the current market position for online advertising in the UK, including expenditure trends, share of revenue and forecasts.
22 Oct 2009
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Sam Howroyd
Britain has more online and console gamers than anywhere else in Europe, according to the 2009 UK National Gamers Survey from TNS and Gamesindustry.com.
21 Oct 2009
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Raymond Snoddy
Our columnist Raymond Snoddy on some research into TV news that the marketing community should pay attention to.
21 Oct 2009
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Sam Howroyd
A new US study reveals that newspapers and magazines are not considered as relevant as they used to be and are the easiest media to eliminate from usage.
20 Oct 2009
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Sam Howroyd
US local online advertising spending is set to slow significantly from previous levels of growth, according to new research from Borrell Associates.
19 Oct 2009
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Sam Howroyd
ZenithOptimedia has downgraded its global ad growth forecast for 2009 and now expects a decline of 9.9% this year.
19 Oct 2009
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Liz Jaques
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
19 Oct 2009
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Liz Jaques
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
16 Oct 2009
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Anne Tucker
Ofcom has released its interim children's media literacy report showing that households with kids aged between 5 to 15 have high levels of take-up of all the main media platforms.
16 Oct 2009
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Anne Tucker
A new panel of 8-15 years old has been launched by GfK which aims to deliver understanding of the next generation of media consumers.
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