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Results categorised as Research or Forecasts or Ad Revenue
17 Sep 2009
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Susannah Palmer
Our latest GfK research report, written by Susannah Palmer, looks at the research firm's talent measurement system, Talent Tracker.
16 Sep 2009
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Sam Howroyd
Total US broadcast television ad revenues were down 12.8% year on year in the second quarter of 2009, according to new research.
14 Sep 2009
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Sam Howroyd
Nearly one out of four US households watches TV online, up from 20% last year, according to The Conference Board and TNS.
10 Sep 2009
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Sam Howroyd
Display ad campaigns can increase visits from search engines by nearly 14% and can boost paid-search click-throughs by nearly 15%, according to a new study by iCrossing.
10 Sep 2009
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Matthew Hester
In our latest Research Focus report, Ipsos MediaCT looks at whether Apple's decision to allow users to access Spotify on the iPhone, a music streaming service that is in direct competition with iTunes, is a mistake?
09 Sep 2009
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Sam Howroyd
New research from Point Topic reveals that global IPTV growth remained strong in the second quarter of 2009 at 11%, reaching 26.9 million subscribers.
09 Sep 2009
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The Media Leader Staff
New UK research from Nielsen Online reveals that 50-64-year-old users account for 22% of the entire Twitter audience, compared with just 11% of 18-24-year-olds.
04 Sep 2009
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Sam Howroyd
A new set-top box measurement system that allows the identification of individual TV viewers as well as households is being launched by NDS and TNS Media Research.
03 Sep 2009
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Sam Howroyd
US advertising for the first six months of 2009 was down 15.4% year on year, according to the latest data from The Nielsen Company.
03 Sep 2009
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Brian Jacobs
The latest research piece from Whitevector looks at the impact sports sponsorship can have for brands.
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