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Results categorised as Research or Forecasts or Ad Revenue
24 Sep 2009
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The Media Leader Staff
New research has found that playback of recorded TV on digital video recorders (DVRs) as a % total of US TV consumption appears to be rising.
24 Sep 2009
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Brian Jacobs
Whitevector's latest research piece looks at how brands can benefit from knowing where online discussions are happening.
24 Sep 2009
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Sam Howroyd
This year will be the first year that US ad spending online is greater than local and national spot TV, according to new figures from Jack Mayers.
23 Sep 2009
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Sam Howroyd
The US digital advertising and publishing market is poised for growth, supported by new mobile devices and advances in applications and technology, according to a new survey.
23 Sep 2009
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Duncan Graham
Duncan Graham, customer services director at Callcredit Marketing Solutions, on the importance of using the best tools available to communicate with consumers.
23 Sep 2009
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Sam Howroyd
MESH Planning has announced the launch of the first independent database of international touch point data.
22 Sep 2009
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Sam Howroyd
A new study from GroupM predicts that internet advertising will account for about 15% ($64.7 billion) of global measured adspend in 2010, up from an expected 13% this year.
21 Sep 2009
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Sam Howroyd
Internet users continue to spend a majority of their time with content sites, according to new research from the Online Publishers Association.
17 Sep 2009
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Sam Howroyd
Millennials - 18-25 year olds - around the globe are receptive to digital marketing messages, according to Epsilon's new Global Consumer Email Study.
17 Sep 2009
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Sam Howroyd
Celebrity endorsement is still an effective marketing tool although consumer appetite for it is waning, according to new MEC MediaLab research.
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