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25 Jun 2025
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James Longhurst
While this is the first time it has occurred in IPA TouchPoints' 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.
17 Jun 2024
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The Media Leader Staff
All the latest from Cannes Lions with The Media Leader team on the ground.
24 May 2023
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Mike Fletcher
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas - Artificial Intelligence, Data, and Connected TV.
27 Apr 2023
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Ahmed Elkady
YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.
26 Apr 2023
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Ahmed Elkady
Despite political uncertainty and a cost-of-living crisis, the UK's digital ad market grew by 11% in 2022.
04 Apr 2023
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Ahmed Elkady
Adludio has secured a £2m investment to launch a fully automated version of its AI-powered mobile advertising platform.
31 Mar 2023
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Oliver Koch
With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.
27 Jun 2022
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The Media Leader Staff
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
27 Jan 2022
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Ella Sagar
UK recovery in 2021 is expected to the be the largest across any major international ad market, according to the latest quarterly Advertising Association/Warc Expenditure Report.
10 Jun 2019
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David Pidgeon
JICREG True Local reveals for the first time net deduplicated audience data for local newsbrands - showing that digital provides a 98% uplift to monthly print audiences.
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