SEARCH
04 Sep 2018
|
The Media Leader Staff
Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.
20 Aug 2018
|
Michaela Jefferson
Social media is causing mental health problems in children and young people - but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates
20 Jun 2018
|
Michaela Jefferson
With GDPR now in full force, Direct Line says its safety-conscious Shotgun app has turned into a great example of how data can be used openly and transparently to hold a conversation with customers.
18 Jun 2018
|
Michaela Jefferson
In 2020 mobile advertising will account for 30.5% of global adspend, an expected growth of 21% per year and taking market share from almost all other media.
29 May 2018
|
Michaela Jefferson
Brands must reevaluate how they use media platforms to communicate with consumers, as a new study published today reports that mobile will account for 24% of global media consumption this year.
19 Apr 2018
|
The Media Leader Staff
For the first time publishers and advertisers can see audience delivery across all platforms - including mobile, tablet, desktop and print.
16 Apr 2018
|
The Media Leader Staff
The antithesis of 90s lads' mags, the aim of the new digital platform is to provide men in the UK with advice and inspiration making way for "the new masculinity".
05 Apr 2018
|
David Pidgeon
The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
01 Mar 2018
|
The Media Leader Staff
Back from Mobile World Congress 2018, our experts share their views on what the tech-fest means for advertisers.
17 Jan 2018
|
The Media Leader Staff
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer