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Results tagged as Advertising
13 May 2013
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Dominic Mills
In the wake of 'soda taxes' - in which governments are seeking to address the huge rise in global obesity - the implications for the likes of Coke are huge - which is why it has launched a new charm offensive. But Coke's latest campaign is yuck; pure corporate hokum says Dominic Mills, and the idea of it sponsoring a government health campaign is just as ridiculous.
13 May 2013
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Steve Smith
Starcom MediaVest's Steve Smith takes a look at the union between out-of-home and mobile and explains why it's so important that brands optimise their mobile platforms.
13 May 2013
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Ellen Hammett
YouTube to trial 53 pay-to-watch pilot channels as it seeks to bring in revenue for content creators.
10 May 2013
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John Barnard
In February 2011 Ofcom permitted limited liberalisation of UK paid for product placement. This was perhaps the biggest shakeup in the product placement market since 1984 when NMG introduced formalised free prop provision to an unstructured marketplace. So a little over two years since Ofcom's changes, where can we see market trends going? NMG offers its predictions...
10 May 2013
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Simon Andrews
Simon Andrews, founder of Addictive! this week talks about how mobile devices are being utilised across the globe and why brands should be embracing digital out-of-home advertising.
10 May 2013
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Ellen Hammett
Video on demand having growing influence on advertising industry, bringing in revenues totalling £104 million in 2012, which are predicted to increase significantly over the next two years.
09 May 2013
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David Pidgeon
The most public of spaces is merging with one of the most personal, and the impact on the consumer is going to be profound argued industry leaders yesterday during a debate on the marriage of out-of-home and mobile.
08 May 2013
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Richard Marks
Broadchurch was a huge hit for ITV, says Richard Marks of Research the Media - but will it be able to replicate that success? Whatever happens, at least we've learned that rather than 'the Internet' proving to be a threat to TV, in many ways it is just what it has been waiting for: digital technology propagating a buzz around a show, and then giving people the means to join the party - a rolling stone gathering digital moss.
08 May 2013
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Jim Marshall
In his latest article, Aegis' Jim Marshall talks about the five communication functions of advertising, what it is about Twitter that he finds underwhelming, and why the Pope couldn't quite dismiss that finger lickin' good ad proposal from KFC.
07 May 2013
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Dominic Mills
There's a lot more to allocating ad budgets than just eyeballs, says Dominic Mills, and before any medium can increase its share of ad revenue it has to prove itself.
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