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Results categorised as Opinion
31 Mar 2020
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Natalie Cramp
History has taught us that rapid adaption and innovation can be critical factors for businesses during severe economic shocks, writes Natalie Cramp.
30 Mar 2020
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Dominic Mills
From a post-pandemic capitalism built around new values, to redefining purpose, Dominic Mills examines the new challenges facing industry.
27 Mar 2020
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The Media Leader Staff
Partner content: Brands are starting to recognise gaming's enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
26 Mar 2020
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Jan Gooding
Marketers are well placed to help people make the difficult choices, writes Jan Gooding as she explores how climate change is changing aspects of business.
25 Mar 2020
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Raymond Snoddy
A new book seeks to understand the often misunderstood relationship between Boris Johnson, the media and the EU referendum. Here, Ray Snoddy examines some of its most interesting moments of self-reflection.
25 Mar 2020
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Nick Manning
Crises, like wars, tend to accelerate the pace of change - and this one will have a profound effect on our entire industry, writes Nick Manning.
23 Mar 2020
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Stephen Arnell
Rather than giving the ubiquitous chef yet another gig, the broadcaster could have made a much stronger connection with financially anxious viewers, writes Stephen Arnell.
23 Mar 2020
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Dominic Mills
What sort of column do you write at times like these? The answer is: not a normal one.
18 Mar 2020
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Raymond Snoddy
As broadcasts of sporting events and soaps face the chop, Ray Snoddy has a solution to help maintain the national spirit and keep the ad money flowing.
17 Mar 2020
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Annabel McCaffrey
Annabel McCaffrey, from adland's support network NABS, offers advice to sustain your wellbeing in a time of crisis.
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