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Results categorised as Opinion
18 Sep 2019
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Sophie Harding
Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding
17 Sep 2019
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Bob Wootton
Bob Hoffman is right to call out agencies for their role in allowing a host of online advertising scandals to flourish - but it's not entirely their fault, writes Bob Wootton.
17 Sep 2019
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Nick Manning
Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning.
16 Sep 2019
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Dominic Mills
The more data marketers have the less confident they are, learns Dominic Mills. Plus: a controversial ad from Hong Kong, and the actors who bite the hand that feeds.
12 Sep 2019
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Denise Turner
Inspired by their German counterparts, the UK's media and advertising trade bodies have embraced a new spirit of collaboration. On behalf of the whole group, Denise Turner and Tim Elkington explain why.
12 Sep 2019
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Belinda Beeftink
TouchPoints exclusive: The How, Why and When of media consumption is reaching a new tipping point, writes the IPA's research director Belinda Beeftink.
11 Sep 2019
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Major Steadman
Pop culture plays an important part in triggering nostalgia and a connection in your memory so deep and special that you are moved to a previous version of yourself. So how should brands exploit it?
11 Sep 2019
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Raymond Snoddy
The UK publishing industry operates a dual system that measures both audience reach and sales - is it time for a change? By Raymond Snoddy.
10 Sep 2019
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Diana Tickell
Our industry is full of brilliant and creative people. Let’s support their wellbeing and help them and adland as a whole.
10 Sep 2019
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Simon Redlich
Sponsor content: ABC CEO Simon Redlich reminds us why we need standards - and how you can use a new guide to identify which ones are relevant to you.
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