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Results categorised as Media Business
22 Apr 2022
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Philippe Dominois
Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.
21 Apr 2022
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Jack Benjamin
Catherine Wignall has been named as UK chief transformation and integration officer, succeeding Lisa Humphreys who will become chief operating officer for GroupM EMEA.
21 Apr 2022
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Katie Hartley
We’re finding that online inventory that doesn’t get looked at at all tends to cost the same as the inventory which does get looked at.
14 Apr 2022
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The Media Leader Staff
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you're 100% up-to-date.
14 Apr 2022
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Bob Wootton
There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.
13 Apr 2022
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Ella Sagar
Sajeeda Merali tells The Media Leader about her forward-looking vision.
13 Apr 2022
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Ella Sagar
March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned "in droves".
12 Apr 2022
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Anna Sampson
There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.
11 Apr 2022
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Omar Oakes
A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.
11 Apr 2022
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Jan Pitt
Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.
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