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Results categorised as Media Business
28 Mar 2022
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Monica Majumdar
Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.
25 Mar 2022
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Helen Rose
Employers must consider not only how they retain working mothers, but how they ensure that women keep progressing while reducing the pay gap.
24 Mar 2022
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Omar Oakes
Future has continued its acquisition spree by buying a specialist gaming reviews brand and a social listening start-up.
23 Mar 2022
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Ella Sagar
Brands, publishers and advertisers 'waking up' to the importance of responsible and ethical media. But what sets this start-up apart?
22 Mar 2022
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Mike Follett
Partner Content: Mike Follett, Managing Director of Lumen Research, asks is it possible to ensure – or even insure – attention to ads?
22 Mar 2022
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Kevin Brown
Starling Bank’s boycott of Meta has not impacted its marketing performance or growth, explains Electric Glue's co-founder.
22 Mar 2022
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Jack Benjamin
Billed as an "integrated advertising consultancy framework" Panorama seeks to help advertisers understand ROI more holistically.
21 Mar 2022
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Omar Oakes
Editor's column: Advertisers need to ensure their media spend isn't potentially violating sanctions.
17 Mar 2022
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Ella Sagar
Analysts are optimistic about the BBC's short-term future, but less certain about proposals for UK subscriptions and advertising.
16 Mar 2022
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Raymond Snoddy
This week's brave actions of brave Russian journalists, calling out the regime's lies and falsehoods, raise important questions for all of us in the trade.
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