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Results categorised as Media Business
03 May 2022
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Katy Harkness
Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.
03 May 2022
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Enyi Nwosu
Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.
03 May 2022
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The Media Leader Staff
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you're 100% up-to-date.
28 Apr 2022
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Omar Oakes
The partnership and integration is meant to enable advertisers to activate first-party data in a "privacy-centric" way.
27 Apr 2022
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Nick Manning
Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?
26 Apr 2022
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Jack Benjamin
The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.
26 Apr 2022
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Jack Benjamin
Kirya Francis talks to The Media Leader about the challenges and the rewards of working as chief diversity officer for Omnicom's Advertising Collective.
26 Apr 2022
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Jack Benjamin
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.
25 Apr 2022
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Jack Benjamin
Attention metrics will become increasingly important to marketers as a core component of their strategies moving forward.
25 Apr 2022
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Jack Benjamin
Q1 2022 data from NABS shows calls relating to mental health jumped by 15% year-over-year.
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