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Results categorised as Media Business
30 May 2022
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Danny Donovan
Being in the most-trusted channels seems to have little impact on where advertisers spend their money.
30 May 2022
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Omar Oakes
Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.
27 May 2022
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Gary Revill
With the targeting capabilities available now, a less blunt media strategy can be more effective.
26 May 2022
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The Media Leader Staff
Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?
26 May 2022
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Omar Oakes
Vivid Goliath, the toys ad games company, has appointed Havas Entertainment as its UK media agency of record.
26 May 2022
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Omar Oakes
Emmi Caffe Latte has become the latest brand partner for ITV2's popular youth dating show Love Island.
25 May 2022
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Bob Wootton
An important consultation about the future of online advertising regulation threatens to disappoint.
24 May 2022
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Jack Benjamin
Hyperbolic, superlative, succinct, splashy. These are just some of the adjectives used to describe this year’s upfronts, which concluded last week.
24 May 2022
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Jack Benjamin
The additions will increase Ozone’s total deduplicated platform reach by more than 200,000 readers each month.
23 May 2022
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Omar Oakes
UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.
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