SABRINA CLARKE
LATEST ARTICLES
20 Apr 2023
Sabrina Clarke interviews Makers' executive producer Sophie Chapman-Andrews about how to make productions more sustainable.
15 Mar 2023
Sabrina Clarke interviews Media Bounty MD Jake Dubbins about attaining B-Corp certification, and why sustainability should be a top priority for businesses.
08 Feb 2023
It is paramount that the industry collectively introduces a commitment to verify green credentials independently.
13 Dec 2022
Measure, don't market, for two years unless you have demonstrable results. This is precisely what John Lewis did with 'The Beginner'.
11 Oct 2022
Sabrina Clarke uses her column to interview youth culture agency The Advantage Group's Tumisha Balogun and Alvin Owusu about the future of media.
14 Sep 2022
Researchers have shown how to reach sustained and profitable growth by making 'adjacency moves'. What can media companies learn during this time of change?
09 Aug 2022
The data is in: audio has established itself as a powerhouse for content creation that is now second to none in media.
08 Jun 2022
In a new column for The Media Leader, strategy consultant Sabrina Clarke wants to talk frankly about leadership in the media industry.
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