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Results categorised as Media Business
01 Aug 2022
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Omar Oakes
Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?
01 Aug 2022
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Omar Oakes
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
28 Jul 2022
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Ella Sagar
Tesco and Dunnhumby have announced online and offline media updates to the Tesco Media Insights Platform.
26 Jul 2022
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The Media Leader Staff
In brief: Unilever has reported a 14.9% year-on-year increase to €29.6bn turnover in its half-year earnings.
25 Jul 2022
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Ella Sagar
The biggest misconception about equality, diversity and inclusion (EDI) is that it is solely a HR issue, leaders at Immediate Media have warned.
19 Jul 2022
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Nick Manning
Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.
18 Jul 2022
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Omar Oakes
Nearly a third of people have borrowed money or used their savings to cover the costs of media subscriptions since the beginning of this year, new data from KPMG has revealed.
18 Jul 2022
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Omar Oakes
We are being treated like children over climate change. Is 41-degrees enough to change attitudes in media and culture, asks the editor.
12 Jul 2022
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Jack Benjamin
Nielsen recommends media companies invest in improvement of cross-media measurement solutions.
12 Jul 2022
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Erfan Djazmi
Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub's Erfan Djazmi.
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