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Results categorised as Media Business
27 Jun 2022
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Omar Oakes
Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.
23 Jun 2022
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Arif Durrani
Ryan Reynolds has been all over Cannes Lions this week. But what did we actually learn?
23 Jun 2022
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Emma Sullivan
A flying trip to Cannes is even worse for the planet than you think. But our industry can hit net zero with some fundamental changes all year round.
23 Jun 2022
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Charlie Makin
We're going to have to get serious about developing bespoke ads and marketing content for different media.
23 Jun 2022
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Ella Sagar
Belazu, the international ingredients brand, aims to build fame and showcase what makes it unique by combining video and experiential media strategy.
22 Jun 2022
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Raymond Snoddy
The paper once known as The Thunderer looks weak after pulling a story about yet more Boris Johnson allegations without explanation.
21 Jun 2022
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David Price
The first thing all agencies should be saying to their clients is: hold your nerve.
21 Jun 2022
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Anna Sampson
If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?
17 Jun 2022
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The Media Leader Staff
Partner content: Plan the perfect goal-scoring World Cup campaign with Ozone this winter.
17 Jun 2022
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Harry Evans
The Royal Family is a brand with mass exposure that is managed with careful restraint. Media planners should take note.
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