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Results categorised as Media Business
18 Aug 2022
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Enyi Nwosu
Christians don't just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM's strategy chief.
18 Aug 2022
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Lydia Saxby
Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?
17 Aug 2022
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The Media Leader Staff
In brief: Publicis Groupe, Wavemaker and Vayner Media have each won shares of the Mondelez media account worth $1.6bn following a global review.
17 Aug 2022
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Lydia Martin
The Lionesses' win last month signals an opportunity for brands to tap into an evolving cultural conversation.
17 Aug 2022
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Ella Sagar
Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom's new report on the state of media says.
15 Aug 2022
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The Media Leader Staff
Today marks the launch The Future of Media 2022 and Dame Carolyn McCall will be our first headline speaker.
15 Aug 2022
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Omar Oakes
We need new ideas and approaches when it comes to training, development and wellbeing at work, writes the editor.
12 Aug 2022
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Omar Oakes
Video: Amid a looming recession and high media inflation, how excited are brands really about ads on Disney+ and Netflix? Wake The Bear's media director speaks to The Media Leader.
11 Aug 2022
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Ella Sagar
In brief: Wavemaker has won a three-year media strategy and planning contract from the Royal Navy and Royal Air Force for their recruitment campaigns.
11 Aug 2022
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The Media Leader Staff
The Performance app incorporates data sources that cover social influencers and the potential of paid and organic search for online retailers.
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