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Results categorised as Digital
17 Mar 2014
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Ellen Hammett
After an eight month delay, Google is set to launch Chromecast into the UK this week, according to various reports.
17 Mar 2014
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David Pidgeon
Millward Brown's AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.
17 Mar 2014
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Ellen Hammett
Premium Video Ads are designed to reach a large audience with "high-quality sight, sound and motion," and are purchased in a similar way to how advertisers buy and measure ads on TV.
14 Mar 2014
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Simon Andrews
It would be pointless to argue that mobile isn't mainstream, says Simon Andrews, founder of Addictive! - but for brands, there is still a long way to go...
14 Mar 2014
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David Pidgeon
In our new multi-screen world, TV remains unseated from its advertising throne - in part because brand marketers are struggling to find the right strategies to reach the new "connected consumer", industry heard on Wednesday.
13 Mar 2014
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David Pidgeon
"The Connies", back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk - taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.
12 Mar 2014
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David Brennan
The emergence of Twitter has not been a nail in the coffin for newsbrands, says David Brennan - in fact, the whole is greater than the sum of the parts and the news eco-system has been greatly enhanced...
12 Mar 2014
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Ellen Hammett
Among the first titles available for purchase will be American Hustle, with The Amazing Spiderman, 21 Jump Street and Breaking Bad set to follow in the coming weeks.
11 Mar 2014
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George Wiscombe
Blogging for Newsline from SXSW 2014 in Austin, Texas, Mindshare UK's George Wiscombe explains why Bitcoin is generating so much buzz at this year's festival - and what it could mean for the connected consumer of the future.
11 Mar 2014
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David Pidgeon
The BBC's on-demand platform, iPlayer, has relaunched today after being rebuilt "from the ground up" to ensure it is fit for the future, the Corporation has announced.
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