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Results categorised as Digital
18 Feb 2014
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The Media Leader Staff
It's absolutely huge in the US - but content marketing is still new territory for many in the UK. Newsline asked Kayvan Salmanpour, international MD of NewsCred to explain how he sees the market evolving this side of the pond...
18 Feb 2014
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Ellen Hammett
Radio 1's head of music confirmed the move at an industry event on Monday.
13 Feb 2014
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The Media Leader Staff
The latest ABC release for the July to December 2013 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from Carat and MediaCom.
13 Feb 2014
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Chad Potter
To reflect the true reach of a magazine brand's reach, for the first time ABC has issued combined digital and print data. Find out which brands came out on top.
13 Feb 2014
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Ellen Hammett
Through the co-creation of bespoke ideas, content and products, the platform will attempt to increase awareness of sustainability issues, and ultimately encourage people to live more sustainable lives.
13 Feb 2014
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Sue Hunt
Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital's Sue Hunt - but it really doesn't need to be so complicated.
12 Feb 2014
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Ellen Hammett
A new report from MEF has revealed a strong correlation between the number of screens used and purchase intent.
12 Feb 2014
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James Whitmore
James Whitmore, managing director of Route, warns of the danger of combining complex data.
12 Feb 2014
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Ellen Hammett
The out-of-home media owner has launched a new poster network across colleges and higher education institutions nationwide to target 16-19 year olds.
11 Feb 2014
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David Pidgeon
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn - with complacency - from both advertisers and media agencies - compounding the situation.
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