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Results categorised as Digital
27 Mar 2014
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David Pidgeon
Launch of Microsoft Video Network allows access to online ad space through 350 third-party publishers
26 Mar 2014
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Ellen Hammett
The launch means that for the first time clients will be able to plan, buy and execute campaigns across all screen formats from a single platform.
26 Mar 2014
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Raymond Snoddy
Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise...
26 Mar 2014
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Ellen Hammett
A new study from FOX Broadcasting Company, Twitter and the Advertising Research Foundation reveals that the majority of those exposed to TV-related tweets are 'highly likely' to take action.
25 Mar 2014
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Ellen Hammett
The platform will initially reach 175 million consumers each month across 23 countries on five continents - creating the largest network of its kind.
25 Mar 2014
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David Pidgeon
Publishers must overcome a catalogue of issues to reveal full cross-platform audience data, a leading researcher has said.
25 Mar 2014
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David Pidgeon
The projected growth for 2014 means the 'Ebuzzing and Teads' group is planning on going public on the NASDAQ in 2015.
24 Mar 2014
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David Pidgeon
Media research should ditch paper questionnaires and move wholly online, according to Nick Hiddleston, Worldwide Research Director, ZenithOptimedia - but others argue the idea has "significant pitfalls".
24 Mar 2014
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Ellen Hammett
Crackle is to be shut down from 1 April 2014, just two years after its launch in 2012.
24 Mar 2014
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Ellen Hammett
Building on AOL's existing video offering, AOL On will provide both curated and original content in a short form version, made up of over 750,000 pieces of premium video.
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