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Results categorised as Digital
28 Apr 2014
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David Pidgeon
The relationship between social media and TV viewing has come under scrutiny by NBCUniversal's Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
28 Apr 2014
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James Smythe
UKOM's James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.
25 Apr 2014
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Simon Andrews
As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market - and what marketers need to watch out for.
25 Apr 2014
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David Pidgeon
Set to deliver "unique and bespoke football statistics and analysis" directly to users' desktops and mobiles for free, The Equaliser is pitched as a new and better way to serve football news and statistics.
24 Apr 2014
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David Pidgeon
The social media giant saw mobile advertising revenue leap 30% over the last 12 months, representing around 59% of total ad revenue for the first quarter of 2014.
23 Apr 2014
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Raymond Snoddy
David Moyes' sacking as manager of Manchester United demonstrates the power of the press, writes Raymond Snoddy - and particularly the potency of social media in a new era of impatience.
23 Apr 2014
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Ellen Hammett
MailOnline has come out on top in the IPA's latest Online Media Owner survey, with over 84% of respondents either agreeing or agreeing strongly that their overall experience of dealing with the platform is good.
23 Apr 2014
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Ellen Hammett
75% of connected TV app users say video apps are 'extremely' or 'very important', according to the new NPD Connected Intelligence report.
23 Apr 2014
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Jon Hewson
The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi's Jon Hewson. So why is not taking off in the UK?
23 Apr 2014
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Ellen Hammett
The fully-programmatic product, developed by Xaxis, will allow advertisers to deliver coordinated ads on viewers' mobile devices simultaneously with adverts on their TVs.
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