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Results categorised as Digital
11 Nov 2014
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The Media Leader Staff
Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
10 Nov 2014
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The Media Leader Staff
MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform's native advertising.
10 Nov 2014
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Dominic Mills
After Publicis coughed up an eye-watering $3.7bn for Sapient last week, Dominic Mills examines what it says about the industry, and where it leaves the other holding companies.
10 Nov 2014
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Matt Walters
As Decipher launches its Wave 5 Mediabug research, Matt Walters, senior consultant, talks us through the competition in the electronic sell-through (EST) market.
10 Nov 2014
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Richard Lloyd
Maturing programmatic technologies are causing different parts of the advertising ecosystem to converge, writes Xaxis' Richard Lloyd. Are we in for a bumpy ride?
07 Nov 2014
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Simon Andrews
Mobile money, blending art and science and a major digital threat from China make for an interesting week in mobile, writes Simon Andrews, founder of Addictive!
06 Nov 2014
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David Pidgeon
Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company - with an option to take 100% at a later date.
06 Nov 2014
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The Media Leader Staff
As EE launches its new TV service, a senior consultant at Decipher says the firm now has the opportunity to integrate its mobile/broadband customer data with EE TV usage data - can it break new ground in the UK?
06 Nov 2014
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The Media Leader Staff
Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.
05 Nov 2014
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David Pidgeon
In what was one of the highlights of Media Playground, Torin Douglas interviewed Ashley Highfield, the ex-BBC man now trying to turn a print business that started life in 1767 into a mobile-first operation.
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