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Results categorised as Digital
10 Dec 2014
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David Pidgeon
The proposals, subject to approval by the BBC Trust, will generate savings of £50m, the Corporation said on Wednesday - £30m of which will be invested in drama on BBC One.
10 Dec 2014
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David Pidgeon
A new, US-based study as revealed that almost a quarter of video ad impressions can be identified as 'bot fraud'
10 Dec 2014
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David Pidgeon
The media and entertainment group will introduce new stations 'Smooth Extra' on 27 December 2014, 'Heart Extra' in the new year and other stations yet to be announced.
09 Dec 2014
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The Media Leader Staff
The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.
09 Dec 2014
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Torin Douglas
This month, Torin Douglas speaks with Jason Wills, marketing director at Merlin Entertainments, about social media, repositioning Thorpe Park to family audiences and selling the dream on TV.
04 Dec 2014
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The Media Leader Staff
The move will see Tempero's business integrate into the European arm of ICUC, Dentsu's social media moderation and management agency.
02 Dec 2014
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The Media Leader Staff
Times Newspapers, publisher of the The Times and Sunday Times, has today announced an operating profit for the first time since 2001 as digital subscriptions continue to rise.
02 Dec 2014
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Ellen Hammett
The news comes alongside a wider management reshuffle at Telegraph Media Group, which will see the creation of a new "senior editorial team."
01 Dec 2014
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Niall Johnson
According to data released by measurement company Nielsen, the UK's online population remained almost static throughout October, witnessing a slight 0.2% increase which brought the total to 38.7 million unique users.
26 Nov 2014
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Natalie Mazer
Despite industry reservations, AudienceScience's Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
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