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Results categorised as Digital
02 Oct 2014
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David Pidgeon
Quantcast says the deal will allow it to leverage its knowledge of consumers' online behaviour with Struq's ability to personalise an ad based on perceived interests.
02 Oct 2014
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David Pidgeon
The tool, bringing together geo-filtered UK Twitter data with Kantar's audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
01 Oct 2014
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Raymond Snoddy
It's not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
01 Oct 2014
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David Pidgeon
Tesco is planning to sell-off its loss-making video streaming platform Blinkbox - and if a buyer can't be found, it the service will be shut down.
01 Oct 2014
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Ellen Hammett
From November, TotalFilm.com, SFX.co.uk and GamesRadar.com will merge into a single platform to offer film, TV and game reviews and news.
01 Oct 2014
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Chris Dobson
It's a jargon-filled minefield and it's about to explode - but do you understand programmatic yet? Ahead of next week's Automated Trading Debate, we asked The Exchange Lab's Chris Dobson to sell us the benefits...
30 Sep 2014
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Ellen Hammett
New research from the RAB reveals the impact that audio is having on consumers, and how growth in audio consumption is creating more opportunities for advertisers than ever before.
30 Sep 2014
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David Pidgeon
The Jed Glanvill-led review into newspaper audience measurement - and the future role of the National Readership Survey (NRS) - will kick-off today, as clarity emerges over how newspaper publishers regard the current system.
30 Sep 2014
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David Pidgeon
"We have a conviction: What can be automated, will be automated," said Dominique Delport, global managing director, Havas Media Group.
29 Sep 2014
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The Media Leader Staff
A new study has revealed how the increase of smartphones and tablets for home connectivity, together with the popularity of streaming services, could be the death knell for PC and laptop use in the home.
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