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Results categorised as Digital
13 Sep 2017
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The Media Leader Staff
Innovation in adtech takes a new turn at the annual digital marketing event.
12 Sep 2017
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The Media Leader Staff
The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.
12 Sep 2017
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James Collier
Quality advertisers and publishers need GDPR to bring balance back to the industry and to regain consumer trust - and it can’t come soon enough, writes James Collier.
12 Sep 2017
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Richard Marks
Research The Media’s Richard Marks tells Alexa why his Amazon Echo is going back in its box...for the time being, at least.
11 Sep 2017
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Dominic Mills
Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook's latest numberwanging, and wonders what thought-processes led to the naming of WPP's Wavemaker.
11 Sep 2017
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David Pidgeon
Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an "ad agency for a time when the world hates ads".
11 Sep 2017
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David Pidgeon
A host of digital formats - including social media in-feed ads, paid content, online video and native advertising - are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
08 Sep 2017
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David Pidgeon
New research has revealed the scale of opportunity for connected TV advertising in Europe, with "widespread agreement" across the entire market that connected TV is a new class of inventory.
07 Sep 2017
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The Media Leader Staff
Dubbed Audience Insights, and currently in beta, the tool lets advertisers tap into a global dataset of online consumer behaviour, enabling them to build a real-time picture of their audience and plan targeted ad campaigns.
06 Sep 2017
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The Media Leader Staff
Mark Grether, previously the company’s executive chairman, has been named CEO, while Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek.
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