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Results categorised as Digital
29 Aug 2017
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Thomas Laranjo
The casual lies people tell in everyday life are amplified on social media. To get real data about consumers, you need to remove self-awareness from the equation, writes Thomas Laranjo.
25 Aug 2017
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James Chandler
Newsline columnist Bob Wootton, alongside other commentators, has lately been highly critical of online advertising. Here, the IAB's James Chandler confronts the barrage of digital criticism.
24 Aug 2017
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Attila Jakab
Infectious Media’s Attila Jakab looks at how brands can maintain their audiences while tackling the threats they face online.
22 Aug 2017
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Bob Wootton
The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?
21 Aug 2017
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Dominic Mills
The IPA has formally demanded better standards from Google and Facebook - but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.
21 Aug 2017
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Monica Majumdar
From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry's Monica Majumdar.
17 Aug 2017
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Mads Holmen
The internet wants our attention, but what do consumers actually want from the internet, asks Bibblio's Mads Holmen.
15 Aug 2017
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Paul Mead
As marketers we're in the business of influencing how people feel - and more than ever this will mean thinking about the sounds of your brand, writes VCCP Media's Paul Mead.
15 Aug 2017
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Geoff Copps
As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
14 Aug 2017
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Ellen Hammett
The IPA has issued a direct call to action to the duopoly to clean up brand safety, measurement and viewability of their online video.
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