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Results categorised as Digital
03 Aug 2017
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The Media Leader Staff
The latest results from Rajar paint a bright picture for radio, particularly in the commercial sector. Here, experts from Carat, Total Media and Starcom UK share their views on the findings.
03 Aug 2017
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The Media Leader Staff
As Rajar publishes its second quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
03 Aug 2017
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The Media Leader Staff
In an average week, digital listening accounts for 503 million hours; DAB has a 71% share of digital listening hours, digital TV 11% and online 18%.
02 Aug 2017
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The Media Leader Staff
New research from Google and Ipsos Mori reveals that 93% of smartphone users engage with apps they've installed themselves, using on average 30 apps per month.
01 Aug 2017
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Andy Pearch
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
01 Aug 2017
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Mark Grether
The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.
31 Jul 2017
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Mike Read
Mike Read shares the latest data from Verto Analytics about how we consume online news - and explains why it matters.
31 Jul 2017
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Clarissa Windsor
Results International says the rise shows private equity firms are becoming more comfortable with businesses in the sector.
28 Jul 2017
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The Media Leader Staff
After reducing its digital advertising activity, P&G's finance chief said: “we didn’t see a reduction in the growth rate....what that tells me is that the spending we cut was largely ineffective.”
27 Jul 2017
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David Pidgeon
The campaign for Ford's latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.
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