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Results categorised as Agencies
18 Jul 2014
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Simon Redican
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS's newly appointed CEO, Simon Redican, tells us what the future needs to look like.
17 Jul 2014
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The Media Leader Staff
After the longest period of continuous growth in the survey's 14-year history, Richard Sexton, chief operating officer at Carat, shares his analysis of the latest findings.
14 Jul 2014
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Dominic Mills
As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.
07 Jul 2014
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Dominic Mills
This week Dominic Mills chews his way through a menu of advertising news, from Omnicom's £30m Channel 5 exit, to marketing's apparent identity crisis.
04 Jul 2014
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Ian Monaghan
Should programmatic platforms steer clear of advertising creative? No, argues TubeMogul's Ian Monaghan - they should help inform strategy and improve the art through feedback.
04 Jul 2014
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Simon Andrews
In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at embracing digital, the latest mobile adspend forecasts and new developments in the mobile money space.
02 Jul 2014
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The Media Leader Staff
Kantar has today announced the acquisition of the Guardian Digital Agency, a specialist data visualisation, site design and interactive development agency previously part of Guardian News & Media.
30 Jun 2014
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David Pidgeon
James Wildman, Trinity Mirror's new chief revenue officer of its National Advertising Sales Agency, begins his role this week with a fresh focus on digital revenues.
30 Jun 2014
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Dominic Mills
Programmatic platforms should concentrate on effective media placement - not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
30 Jun 2014
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Bob Wootton
Forces are at play that could change the way we measure media - and ISBA's Bob Wootton wonders if a more fragmented media audience could pave the way for more collaborative research.
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