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Results categorised as Advertising
24 Feb 2017
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The Media Leader Staff
According to the latest ad blocking report from the IAB, the proportion of British adults currently using ad blockers has remained at 22% for the last year.
23 Feb 2017
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The Media Leader Staff
Newsworks picked up three awards as ITV, MTM, Trinity Mirror Solutions, BBC World Service, MEC UK, Metro and MailOnline are all crowned category winners.
22 Feb 2017
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Raymond Snoddy
It's time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
21 Feb 2017
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Steve Doyle
By solely focusing on viewability, we might be damaging a campaign's chances of real success, writes Steve Doyle.
16 Feb 2017
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The Media Leader Staff
Primesight's business director James Power has been promoted to the newly-created role of head of sales.
14 Feb 2017
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Ellen Hammett
New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high - and only in the individual viewer's eye.
14 Feb 2017
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Julia Smith
Ad fraud and transparency are back at the top of the agenda. Forensiq's Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.
10 Feb 2017
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The Media Leader Staff
The latest ABC results for the July - December 2016 period charts all the trends for the consumer magazine market. Here, industry experts digest the findings.
10 Feb 2017
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David Pidgeon
The partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to to deliver automation at scale.
09 Feb 2017
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David Pidgeon
Mercedes-Benz, Waitrose and Marie Curie were all found to appear on hate-filled sites and alongside YouTube videos created by supporters of terrorist groups such as Islamic State.
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