Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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28 Jun 2018

Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?

28 Jun 2018 |

Speaking at Mediatel's Big Day of Data, Richard Shotton discusses some of the ideas in his book The Choice Factory: 25 Behavioural Biases That Influence What We Buy.

26 Jun 2018

WPP's Mindshare has promoted Ruth Zohrer (pictured above) and Alan Weetch to its leadership team in a bid to "evolve its planning offer" across the UK.

22 Jun 2018

The Ozone Project - a joint digital ad sales house from News UK, Guardian and Telegraph - is welcome news and brings mutual benefits to advertisers and publishers, but agencies have expressed caution over aspects of the deal.

20 Jun 2018

In a rare display of unity, News UK, the Telegraph and the Guardian are to offer joint digital ad sales as they seek to offer better scale, a cleaner supply chain and easier buying options for advertisers.

15 Jun 2018

The culture in adland is changing, and Sorrell is looking increasingly like part of the old baggage many would like to be rid of.

15 Jun 2018

Tink Labs, a Hong Kong start-up operating in the travel and tourism space, has hired Paul Frampton-Calero as its UK and Ireland CEO.

13 Jun 2018

JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.

11 Jun 2018

Ex-WPP boss Sir Martin Sorrell has "strenuously" denied reports made in the press accusing him of allegedly using a company credit card to pay for a prostitute.

07 Jun 2018

Unilever's CMO Keith Weed has told agencies they have not moved fast enough to cope with the pace of change in the modern world and must find new business models to stop more advertisers taking work in-house.

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