Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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06 Aug 2018

In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.

01 Aug 2018

Private equity firm Exponent is to acquire Dennis Publishing, the business behind The Week magazine, with proceeds of the sale helping to plant a new woodland.

26 Jul 2018

EBX, the new digital ad sales partnership between four major European broadcasters, has hired Clear Channel's Damon Westbury as commercial director.

26 Jul 2018

The broadcaster beat expectations for 4%, with pre-tax profit growing to £864m from £803m for the year end to June.

13 Jul 2018

Scandals and mainstream press coverage means consumers now have more insight into the ad ecosystem, and more control over how their data is collected and used. Should the wider industry feel nervous?

12 Jul 2018

A sad loss for a brilliant and inspiring England this week - but what a boost for TV.

12 Jul 2018

In a note to staff, worldwide CEO John Seifert said he had reviewed "serious" complaints made against Meng, who has been with the WPP firm since 1999.

10 Jul 2018

S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to "provide clients with digital services, which are agile, efficient, and of premium creative quality."

05 Jul 2018

There was sex, dating and dancing, AI in the advertising and a digital mindset at Channel 4's upfronts. Here's our review from the new summer format.

04 Jul 2018

Following details revealed by Mediatel last week, Channel 4 has today formally announced its new AI driven adtech that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.

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