ARCHIVE ▸ DAVID PIDGEON
16 May 2018
A new study shows that the act of watching TV while using a mobile or tablet actually improves the viewer’s chances of following up on an advert by 75%.
16 May 2018
The sponsorship will be shared between the three brands with Budweiser sponsoring 50% of the coverage and Screwfix and Volkswagen 25% each.
14 May 2018
The issue on sale from 29 May will be the final edition of the weekly magazine, which Time Inc. said could not compete in an era where fashion news can be sourced online and through social media.
11 May 2018
Many magazines these days are merely springboards to the real money - and readers are targets to be turned into consumers.
10 May 2018
Adtech firm Videology has filed for Chapter 11 bankruptcy protection this week, while setting up a deal to sell its assets to Amobee, a subsidiary of Singtel.
10 May 2018
The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an "optimum level" would more than double current campaign PROI.
04 May 2018
Will the stink from the Facebook and Cambridge Analytica debacle end up impacting adland by association?
03 May 2018
In a statement, the company said it has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising.
03 May 2018
The seal confirms that the companies' practices have met different criteria - which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience.
02 May 2018
Unimpressed with the answers given by Facebook's chief technology officer during a government inquiry into fake news, MPs have now threatened Facebook CEO Mark Zuckerberg with a formal summons to stand before them instead.
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