ARCHIVE ▸ DAVID PIDGEON
06 Apr 2018
In a statement issued on Friday (6 April) GroupM said Gotlieb would be transitioning to a senior advisory role with WPP and will remain active in the industry.
06 Apr 2018
It's pretty clear, judging by the immediate (and largely unwarranted) speculation over who would replace the WPP chief this week, that the business and advertising worlds want to see change.
05 Apr 2018
The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
04 Apr 2018
The Wall Street Journal, citing unnamed sources, said that WPP's board was examining whether Sir Martin misused company assets.
29 Mar 2018
Of the $63.4bn spent globally on programmatic advertising last year, only $17.8bn is estimated to have made it to the 'working media' level.
26 Mar 2018
Clarkson will lead all commercial and marketing elements of the business to drive development and growth.
23 Mar 2018
The stink hanging over Ad Week Europe last year was YouTube's brand safety debacle, and - as if by design - this year the bad smell was choking the other half of the duopoly.
23 Mar 2018
TSB Bank's chief marketing and communications officer, Nigel Gilbert, said in too many businesses marketing spoke a "different language" to the rest of C-suite.
As Facebook’s Cambridge Analytica data breach scandal deepens, analysts have suggested the free-to-air (FTA) broadcasters could see healthy returns as advertisers are dissuaded from switching money out of TV.
21 Mar 2018
#CTVS18: Broadcasters are told they need to simplify their structures and become more like the platforms they're competing against if they are to secure future ad money.
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