Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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11 Oct 2018

As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today - and includes the agency's first ever chief customer officer.

11 Oct 2018

The publisher, which owns more than 200 regional titles and had already launched a strategic review of its business, has been struggling with a £220m repayment.

09 Oct 2018

The "collapse" of big brand 'marketing universities' over the last twenty years has contributed to a "profound" recruitment issue, the CEO of insurance firm Hiscox USA has warned.

09 Oct 2018

According to the IPA and System1 report, ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition - yet their use is in decline.

04 Oct 2018

CEO Mark Read names Stephan Pretorius as chief technology officer, Lindsay Pattison as chief client officer, while Andrew Scott is confirmed as the permanent COO.

04 Oct 2018

Brands need to turn social platforms from "a source of inspiration" into an "actual purchase channel" - with fewer than one in ten UK shoppers claiming social media plays a role in buying habits.

28 Sep 2018

Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.

25 Sep 2018

Confirming that 'Project Dovetail' has successfully launched after years of development, the new measurement capabilities cover TV sets, tablets, PCs and smartphones for on demand and live streaming.

24 Sep 2018

US cable giant Comcast has emerged as the winner after a blind auction for Sky on Saturday - scuppering Rupert Murdoch's long-held plans to take full control of the broadcaster.

20 Sep 2018

The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m.

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