ARCHIVE ▸ MICHAELA JEFFERSON
04 Feb 2019
He joins from addressable TV specialist Sorenson Media, prior to which he worked at companies including OMD, Fox Networks and Adobe Ad Cloud.
31 Jan 2019
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
29 Jan 2019
FMCG giant Unilever is calling upon brands, platforms and publishers to join it in developing a holistic measurement system across multiple media channels.
29 Jan 2019
Magazine publisher Condé Nast International has today launched another addition to its roster of global brands: Vogue Business.
28 Jan 2019
The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
25 Jan 2019
Out-of-home (OOH) specialist agency Talon has appointed Barry Cupples as global chief executive to drive expansion into international markets.
25 Jan 2019
Despite consumers making more conscious decisions around media consumption in the pursuit of wellbeing, it will be impossible for established social networks to negate their negative effects on mental health, say experts.
24 Jan 2019
Dynamic TV leverages first-party data from Channel 4's 18 million registered viewers and will be able to serve various data-driven creative across big screen devices such as smart TVs, plus mobile and desktop VOD.
23 Jan 2019
A number of influencers with millions of followers each have formally agreed to change the way they label ads across their platforms, in response to an investigation by the Competition and Markets Authority (CMA).
23 Jan 2019
Publicis Groupe's data and technology division, Publicis Spine, has appointed Ian Thomas as its chief data officer, responsible for the wing's overarching data and analytics strategy.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- Consumer ABCs: Women's Lifestyle
- Apple TV launches beta version of sports multiview feature
- TV market round-up: November 2019
- TV market round-up: October 2019
- TV market round-up: September 2019
- TV market round-up: August 2019
- Rajar Q3 2024: Today programme gets breakfast boost
- Rajar Q3 2024: Commercial radio loses share to BBC
- Rajar Q3 2024: Share of digital listening increases amid continued DAB growth
- Jordan North boosts Capital Breakfast
- Smart speaker growth leads digital to record share of listening
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
- Black Friday: who to target?