ARCHIVE ▸ MICHAELA JEFFERSON
08 Mar 2019
To mark IWD 2019, Mediatel spoke with women - all at different stages of their careers - to see how much progress has been made towards a gender balanced media and advertising industry, and how much work remains to be done.
06 Mar 2019
Advertising network Publicis has merged two of its six media agencies - Blue 449 and Spark Foundry - with Chris Boothe to lead the new global network.
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Sophie Raptis as client director, managing the platform's relationships with brands.
28 Feb 2019
Channel 4 is relaunching All 4 today with an invitation for selected registered users to trial a paid-for alternative to its ad-funded video on demand (VoD) service.
28 Feb 2019
The magazine publisher poached Deutrom from ESI Media, publisher of the Evening Standard, where he managed the company's advertising sponsorshop and e-commerce revenues as chief revenue officer.
26 Feb 2019
More 18-24 year olds claim to trust brands than trust the Government, the media, the church or influencers, signalling a potential opportunity for marketers to connect with younger audiences.
25 Feb 2019
The former boss of Dentsu agency Carat has been promoted to president of global client solutions, a newly-created, group-wide role at the advertising network.
22 Feb 2019
YouTube is once again in hot water - this time over communities of paedophiles active on its platform. Why aren't more advertisers making a stand?
21 Feb 2019
IPG media agency UM has appointed Victoria Steward as its first head of growth, to develop the agency's growth strategy in the UK and support its global activity.
19 Feb 2019
In his new role, he will work alongside the senior radio management teams to identify new market and commercial opportunities and will also lead development of Bauer's European audio businesses.
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