ARCHIVE ▸ MICHAELA JEFFERSON
21 Mar 2019
Adland bosses from the media owner, agency and client side have agreed this week that the industry is suffering the effects of "terrible" briefs, leading to low quality work, frustration and wasted time.
21 Mar 2019
Online businesses remained TV's biggest investors, with 2018 data from Nielsen revealing that brands such as Google, Just Eat and Trivago collectively invested a total of £760 million in TV, 7% more than in 2017.
BARB, the TV audience measurement system, is failing to keep up with the demands of the marketplace as agencies and advertisers shift investment to follow eyeballs, the CEO of Publicis Media Exchange has said.
18 Mar 2019
Independent agency AMS Media Group has launched in Leeds as it looks to grow its business outside of London.
15 Mar 2019
Behavioural agency Total Media Group has launched a new consultancy, aiming to use behavioural science and bespoke technology tools to solve business challenges for clients.
14 Mar 2019
The Advertising Association (AA) has appointed Philippa Brown, CEO of Omnicom Media Group UK, as its new chair and board member. Meanwhile outgoing chair James Murphy will move into the newly-created role of exports champion.
12 Mar 2019
The station, set to launch on April 5, will form part of the Hits Radio Network alongside Hits Radio and Greatest Hits Radio.
11 Mar 2019
The former head of MediaCom Beyond Advertising (MBA), Tom Curtis, has been promoted to executive creative director, a role newly-created to drive creative-first campaigns for clients.
09 Mar 2019
The UK’s commercial broadcasters say they are even willing to pitch together for clients as bosses at Channel 4, ITV and Sky build resources to get senior sales and strategy staff into client boardrooms.
08 Mar 2019
Michaela Jefferson meets the young coders behind Permutive - the start-up publishers are now queuing up to work with.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer