ARCHIVE ▸ MICHAELA JEFFERSON
30 May 2019
Scaffardi has over 15 years' experience across sales, strategy, management and marketing, working with both international and regional clients in the media and advertising sector.
24 May 2019
Businesses need to engage men in the conversation about equal pay and embrace the changing ways in which people want to work if the gender pay gap is ever to be closed, senior women in the ad industry declared this week.
23 May 2019
The world is changing, and brands who found their fame by using sex in the past risk alienating consumers if they fail to keep up with evolving attitudes. Michaela Jefferson discovers how advertisers are embracing the challenge.
22 May 2019
The consultancy promises brands a single route to creating influencer campaigns, advising on strategy, creative, talent selection, campaign delivery, distribution and reporting.
21 May 2019
Andrew has led the firm's UK business since it was established in 2010, but will be leaving to work for her family business. However, she will continue to serve on the group board as a non-executive director.
20 May 2019
Havas Media Group has appointed Publicis Media's Gordana Buccisano as EVP, global client transformation.
17 May 2019
After four years at the agency as head of client services, M&C Saatchi Performance's Andrew Platt has been promoted to managing partner of performance.
16 May 2019
Chris Evans' new Virgin Network show has debuted with a reach of just over 1m, while Zoe Ball starts strong in her new BBC Radio 2 slot. Plus: some upsets in the London market.
15 May 2019
Two months on from the Christchurch terrorist attacks, Facebook has announced that it will be enforcing new restrictions on its live streaming feature to "limit the abuse" of bad actors using the platform to "cause harm or spread hate".
14 May 2019
Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.
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