ARCHIVE ▸ MICHAELA JEFFERSON
03 Dec 2018
In her new role, Carley will lead the association's TV & Video strategy, helping to drive industry change on key advertiser issues within the TV, video and wider media landscape.
03 Dec 2018
Corporate in-housing will continue to demonstrate rapid growth say industry experts, as brands are increasingly looking to assume control over their own data in the supply chain.
30 Nov 2018
Since becoming a fully-fledged bank a year ago, Monzo has become the UK's fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
28 Nov 2018
After a stream of hype, the Internet of Things has had a rather quiet 2018. We caught up with specialist IoT agency SharpEnd to find out just how connected the future of marketing is going to be.
28 Nov 2018
Andre Rickerby, CMO at Moonpig, explains why the online card retailer is choosing to move its budget into digital, having built its business through TV.
27 Nov 2018
The free-to-enter competition asks adland to reinvent a mainstream ad campaign for a LGBT+ audience, to highlight the debate around diversity and inclusion in marketing.
19 Nov 2018
By 2020 programmatic advertising will account for more than 80% of digital media spend in the UK market, according to the Zenith's latest Advertising Expenditure Forecasts.
15 Nov 2018
As Channel 4 packs its bags and ventures out of the London bubble, ITV explains the benefits of expanding out into the regions
13 Nov 2018
After 29 years as director of consultancy and best practice at ISBA, Debbie Morrison will be joining media and marketing consultancy Ebiquity as its new managing director, global partnerships and events.
12 Nov 2018
The Ozone Project, a joint digital ad sales house for publishers, has today announced the appointment of Craig Tuck as managing director for its commercial division, Ozone Audience.
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