ARCHIVE ▸ MICHAELA JEFFERSON
17 Oct 2018
In her new role, Murphy will be responsible for leading and developing the agency's positions in the UK market as a specialist digital agency that aligns strategy with creative and media.
11 Oct 2018
Traditional broadcasters have had their work cut out defending their businesses from the rising tide of streaming services, but according to a leading media and tech analyst, it's a battle they most likely won't win.
10 Oct 2018
Over the first six months of 2018, adspend on video formats has once again experienced dramatic year-on-year growth - up 40% to a total of £976m according to the latest digital adspend report from the IAB UK and PwC.
09 Oct 2018
Since launching in 2015, Publicis Media's innovation practice - NextTECHnow (NTN) - has contributed a total of £2.5 million into the UK adtech community by connecting brands to marcomm start-ups.
09 Oct 2018
Dentsu Aegis Network has acquired specialist B2B market research company, B2B International, as it continues to expand its marketing offering.
08 Oct 2018
The latest trading update from Reach (formerly Trinity Mirror) reveals a mixed bag after acquiring Express & Star earlier this year.
05 Oct 2018
BTI Studios, a media localisation and access services company for the entertainment industry, has hired the former chief executive of Exterion Media, Shaun Gregory, as its new CEO.
05 Oct 2018
Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies - and why the adspend pendulum will swing back to magazine media.
27 Sep 2018
At the end of September Bob Wootton will be stepping down as executive director of FEPE, the global body for the out of home industry.
26 Sep 2018
After much speculation, WPP has today announced the creation of a new brand experience agency VMLY&R, unifying digital agency VML and creative agency Y&R.
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