Adwanted UK: The Media Leader

ARCHIVE ▸ MICHAELA JEFFERSON

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03 Sep 2018

Following months of speculation, the advertising house WPP has today confirmed that Mark Read has been appointed chief executive officer in a unanimous board decision.

28 Aug 2018

New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.

23 Aug 2018

Lovehoney, a leading online manufacturer and distributor of pleasure products and lingerie, has awarded its global TV planning and buying account to indy media agency MC&C.

22 Aug 2018

A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.

21 Aug 2018

The Royal National Lifeboat Institution (RNLI) has appointed Wavemaker to handle all of its media planning and buying in the UK and Ireland.

20 Aug 2018

Social media is causing mental health problems in children and young people - but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates

15 Aug 2018

With inflated view counts leading to wasted ad impressions, and the potential for wannabe influencers to buy fake views to secure brand deals, advertisers on the platform may be missing out.

13 Aug 2018

In an upcoming ruling by the Advertising Standards Authority (ASA) this week, Amazon will be banned from making claims guaranteeing next-day delivery for customers who sign up to its Prime service.

06 Aug 2018

Amidst reports of in-fighting, Joanna Coles, Hearst Magazines' chief content officer, is to leave the publisher's New York offices after 13 years.

03 Aug 2018

As part of a company restructure initiated by chief commercial officer Jonathan Allan, Damon Lafford will be leaving Channel 4 at the end of August.

Showing 371 - 380 of 451