SEARCH
Results categorised as Mobile
21 Mar 2012
|
Alistair Hill
Alistair Hill, CEO of On Device Research, says it's the brands who seek to interact with customers through targeted rich media mobile advertising who are the ones most likely to achieve maximum cut through...
20 Mar 2012
|
Liz Jaques
Consumer usage and new 4G networks will drive change in mobile advertising, according to an expert panel in a brief Q&A session at this morning's IAB/PwC Mobile Adspend seminar.
20 Mar 2012
|
Liz Jaques
Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
19 Mar 2012
|
Gary Cole
Gary Cole, commercial director at O2 Media, on new models, agency structures & other ninja tricks driving the mobile sector...
16 Mar 2012
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on SXSW: This year all the buzz was on location apps that tell you who is around and EverythingMe...
09 Mar 2012
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the new iPad, which he thinks is an Apple product that will evolve more gradually than in the past...
08 Mar 2012
|
Julia Hutchison
In the APA's latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer...
05 Mar 2012
|
Liz Jaques
Kinetic and JCDecaux are launching the UK's first large-scale deployment of NFC technology as all Reading's six-sheet poster sites go interactive in a four week trial.
02 Mar 2012
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says the danger of talking about the future is that people decide to wait. Mobile is the biggest opportunity for marketing since the launch of commercial TV and we don't need to wait to make it work for brands...
02 Mar 2012
|
Liz Jaques
The UK's largest mobile operators are due to submit plans for a mobile payment system for European regulatory consideration next week, though they face continued opposition from rival company Three.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer