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Results categorised as Mobile
11 Jun 2012
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Liz Jaques
Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.
11 Jun 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, Facebook, Google and privacy....
07 Jun 2012
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Liz Jaques
The global mobile advertising market is valued at $5.3 billion (€3.8 billion) for 2011, according to the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Screen Digest.
06 Jun 2012
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Iain McCallum
Iain McCallum, channel development director at Brainstorm Mobile Solutions, says the mobile world has all too often focused far too narrowly on the 'next big thing', instead of fully exploring the opportunities currently available using existing technologies...
31 May 2012
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Liz Jaques
Mary Meeker, the Kleiner Perkins Caufield & Byers analyst, has released her latest presentation (link included) 'About The State Of The Web'.
29 May 2012
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Nick Mawditt
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)...
29 May 2012
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Liz Jaques
BT, the official communications services partner of the London 2012 Olympic and Paralympic Games, today announced it is on track to have 500,000 wi-fi hotspots across the capital in time for the London Games. The company has also confirmed that it will be the sole provider of public wi-fi in the Olympic Park.
25 May 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook post-IPO, Facebook advertising, and Google....
18 May 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, connected TV, Google and eBay...
18 May 2012
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Steve Smith
SMG's Steve Smith looks at opportunities for supermarkets to engage people in-store through their smartphones...
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