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Results categorised as Mobile
27 Mar 2012
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Liz Jaques
Is mobile data joined-up and useable? Panellists at MediaTel Group's Mobile - 2012, The Year of Reckoning? event last week were not convinced that mobile data is being used to its full potential.
27 Mar 2012
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Liz Jaques
Mobile advertising spend is a long way behind time spent on mobiles, according to Simon Andrews, founder of addictive!.
26 Mar 2012
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Liz Jaques
Henry Lawson, CEO at nFluence, gave a positive outlook of the mobile industry at MediaTel Group's Mobile - 2012, The Year of Reckoning? event on Friday, saying that mobiles have become the remote controls of our lives.
26 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn't followed the audience, yet - though the mass market adoption of smartphones will accelerate the closing of this gap...
23 Mar 2012
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Steve Smith
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses some of his experiences at the recent IP&TV World Forum...
22 Mar 2012
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Heather Corker
The Future Foundation's Heather Corker reveals key insights about mobile and social shopping, which are both gaining momentum...
22 Mar 2012
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Liz Jaques
Mobile viewing now accounts for one-fifth of all ITV Player views, just eight months after the catch-up TV service was made available on iOS and Android devices.
22 Mar 2012
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Liz Jaques
Wired magazine and Lexus have partnered to create the first mass-produced print ad embedded with a near-field communications (NFC) tag.
21 Mar 2012
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Alex Kozloff
Alex Kozloff, senior mobile manager, IAB, says as barriers continue to come down for m-commerce in the UK, this 'new kid on the block' will evolve into a medium that retailers, brands and consumers can no longer afford to ignore...
21 Mar 2012
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Liz Jaques
Forget the never-ending 'year of mobile' - it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.
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