JULIA HUTCHISON
LATEST ARTICLES
08 Mar 2012
In the APA's latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer...
13 Feb 2012
Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry...
23 Aug 2011
Julia Hutchison, COO, APA, says whether it is a branded social game, app, video or e-zine, providing content when and where a customer wants it is key...
09 Aug 2011
Julia Hutchison, COO, APA, on the value of content marketing...
20 Jun 2011
The latest NRS figures signal that consumers' appetite and demand for quality branded editorial content continues to go from strength to strength, according to Julia Hutchison, COO at the Association of Publishing Agencies (APA).
23 Feb 2011
Julia Hutchison, COO, APA, says for a channel that only a few years ago was dismissed because of its "free" status, customer magazines are thriving and in fact dominating the magazine market...
26 Nov 2010
Julia Hutchison, COO at the APA, says the latest NRS figures represent "a clear sign that passion for and investment in editorialised branded content is still soaring"...
23 Jun 2010
Julia Hutchison, COO, APA, says that the key to getting cross-media content right is knowing where customers are interacting and how to translate a brand to the media they are using to do this.
11 Nov 2009
Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.
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