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Results categorised as Mobile
01 May 2014
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Suzy Young
In the third of our exclusives articles examining the latest AA/Warc Expenditure Report, Suzy Young, Warc's data and journals director, looks at how mobile devices have impacted marketing budgets over recent years.
01 May 2014
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Ellen Hammett
Facebook has launched a new advertising network that will serve ads to third-party mobile apps - the first time that the social media giant has helped app developers monetise "in a serious way on mobile."
30 Apr 2014
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Dominic Tillson
Lumping tablet and smartphone reporting into 'mobile' is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media's Dominic Tillson.
25 Apr 2014
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Simon Andrews
As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market - and what marketers need to watch out for.
24 Apr 2014
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David Pidgeon
The social media giant saw mobile advertising revenue leap 30% over the last 12 months, representing around 59% of total ad revenue for the first quarter of 2014.
23 Apr 2014
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Ellen Hammett
A new study from the IAB reveals that 36% of top 100 brands in the UK do not have sites optimised for mobile.
15 Apr 2014
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Martin Ash
Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown's Martin Ash.
11 Apr 2014
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Simon Andrews
Current mobile trends are no real indicator of where we might end up, says Simon Andrews, founder of Addictive! - and the size of the mobile opportunity means that everyone needs to get involved.
08 Apr 2014
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Ellen Hammett
Over one in four British consumers now owns a tablet, with advertisers spending a record £6.3 billion in 2013 to reach people across devices, according to the latest Internet Advertising Bureau UK (IAB) digital adspend report.
07 Apr 2014
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Ellen Hammett
Global advertising spend growth is forecast to rise from 3.9% in 2013 to 5.5% in 2014, with television set to benefit in particular, according to ZenithOptimedia.
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