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Results categorised as Mobile
20 Feb 2014
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Sarah Lawson Johnston
The differences between Twitter and Facebook have an enormous implication for data mining for television, says Mediaocean's Sarah Lawson Johnston. So what does the future have in store?
12 Feb 2014
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Ellen Hammett
A new report from MEF has revealed a strong correlation between the number of screens used and purchase intent.
10 Feb 2014
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David Pidgeon
Hamish White, the man in charge of developing the Sun's 'Goals' video app - which helped pave the way to placing the newsbrand's content behind a paywall - has said that storytelling has been vital to its success.
06 Feb 2014
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The Media Leader Staff
As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT, Carat and Bauer Radio London.
04 Feb 2014
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Fiona Salmon
Smartphone and tablet web browsing is commonplace, yet many publishers still haven't made the move to mobile, says Vibrant Media's Fiona Salmon. Here, she explains why they really cannot afford to miss the boat.
03 Feb 2014
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Will King
The most recent Orange Exposure research is a defining moment for m-commerce, says Unanimis' Will King - and proves that mobile devices are now central to the way we shop.
30 Jan 2014
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David Pidgeon
The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
29 Jan 2014
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David Pidgeon
Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase 'likes' or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
29 Jan 2014
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David Pidgeon
We're obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents - but new technology and data is destined to change everything.
28 Jan 2014
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Ellen Hammett
The South Korean firm accounted for 31.3% of all smartphone sales in 2013 - almost more than double the share that Apple took.
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